After I opened up my own business, I realized that getting customers to frequent my shop was going to be more difficult than I originally anticipated. We really struggled the first few months to attract new clients, so I decided that it might be smart to pay for better outdoor signs. We worked with a graphic designer who was able to take our vision and translate it into gorgeous signs, and it really made a huge difference. Within about a month, we had experienced a great deal of growth, and customers didn't have as hard of a time finding our store. This blog is all about investing in the right signs.