Commercial Signage: What to Get to Make Your Business Stand Out
When it comes to running a business, one of the most important marketing tools you can invest in is commercial signage. After all, your business signage is often the first impression that potential customers will have of your company, and as such, it can make or break their decision to walk in your door. With that said, there are a plethora of options out there to choose from, which can make picking out the perfect sign a daunting task. So, what kind of commercial signage should you get to make your business stand out?
Channel Letters
Channel letters, AKA raised letters that are lit up from within, offer a vibrant, eye-catching way to display your business's name and logo. They come in a variety of shapes, sizes, and colors and can be customized to fit the exact look and feel of your company. If you're looking to make a bold statement and grab the attention of passers-by, channel letters are a great option to consider.
Pylon Sign
A pylon sign is a ground-mounted structure that is typically large and tall, making it easily visible from long distances. They are commonly used near large streets and highways to advertise a business that might be set back far from the roadway. A pylon sign's height gives it an advantage over other sign types, as it can be viewed by drivers and pedestrians alike from long distances.
Window Graphics
Window graphics are an excellent way to attract potential customers who are walking or driving by your business. They can be used to showcase your company's logo, promotions, and products and are a cost-effective way to make your storefront more visually appealing. Window graphics come in various options that fit all budget sizes, such as etched glass, frosted, vinyl, and others.
Electronic Message Centers
Electronic message centers or LED signs are a recent, up-and-coming addition to the commercial signage scene. They give you the ability to display scrolling or changing messages, images, and animations, which can be programmed to fit your business's specific advertising goals. The clear, sleek message displayed by electronic message centers enhances customer experience, and it has a greater appeal than traditional signs.
Monument Signs
Monument signs are freestanding, with low-to-the-ground profiles; they are usually made with durable materials like stone or brick. If you want to make sure that your brand stands out in the landscape of its surroundings, go with a monument sign. They tend to have a more formal look than other types of signage, which can be perfect for businesses that want to project a professional, distinguished image.
In conclusion, choosing the right commercial signage can be a tricky process, but if you take your time and consider the options available to you, you can emerge with a sign that effectively showcases your brand and catches the eye of potential customers. Keep these types of commercial signage in mind, and remember to work with a reputable sign-making company that can advise you on the best approach for your unique business.
Contact a commercial signage professional to learn more.
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