Finding Better Signs

4 Sign Tips For Real Estate Agents

Grabbing drive-by attention for the homes you have on the market is a constant concern for the successful real estate agent. Fortunately, there are steps you can take so that your signs are sure to garner enough interest to encourage foot traffic to schedule a showing. The following strategies are just what you need for real estate signs that pop.

Tip #1: Make it readable from the street

There are three key pieces of information that the sign must convey clearly: your name, the agency logo, and the contact phone number. This information must be clearly visible from the center of the street since many drive-by shoppers will be writing the info down from their car or snapping a quick picture of the sign. Simplicity is the important aspect here since too much information or an overly busy design detracts from the information the shopper needs most.

Tip #2: Provide plenty of information

Although the sign itself should be simple for those only doing a quick drive-by, you also need to provide more information for those wanting to do a bit more research before they call. Traditionally, agents used pamphlet holders on the signpost that held fliers with interior pictures and details for the house, and this can still be a good strategy. The more common modern strategy, though, is to place all of this information on a dedicated web page for the listing. Then, include both the website address, as well as a QR code that shoppers can scan with their phone to take them straight to the website. This is also better than a flier because you can change or update information on the listing with the click of a few buttons.

Tip #3: Take advantage of riders

Riders are the little signs that attach to the top of the signpost or link to the bottom of a sign. They can say things like "newly listed," "new price," or "motivated seller," for example. These rider signs are designed to catch the eye and cause shoppers to pause. They can help push a reluctant shopper just enough so that they will schedule a viewing if they were on the fence about the home.

Tip #4: Use the right open house signage

An open house requires a little bit more specificity when choosing the right sign. Corner signs, preferably with arrows printed on them to point the way, are a necessity, along with the need to have the same logo and color scheme as the main sign in the home's front yard. Use a-frame signs in calm weather, or staked signs on windy days. A sign rider that says "open house" with balloons attached is often suitable for the yard. On the other hand, if the landscaping features a lot of tall bushes or trees, you may want to use a taller, more eye-catching feather flag sign so shoppers don't accidentally drive past the home.

Talk to a sign shop for more help and ideas.