Finding Better Signs

5 Hidden Benefits Of Awning Signs

How you opt to design your storefront is an important decision for any business owner. The storefront needs to blend in with the surroundings enough to look like it belongs and yet stand out enough to draw the attention of potential customers. One of the ways you can increase your street-front presence is to install a custom awning with your name or logo printed on it. While awnings have the obvious benefit of drawing your customer's attention towards your building, they also have many hidden benefits.

Psychologically Extend Your Space

If your awning extends out onto the sidewalk where you get foot traffic, then it can benefit you by psychologically extending your store space. This works by creating a transitional area between your store and the public area. For example, if a customer walks by your store, they may approach your window to look at a display or read your hours. At that point, they will be beneath your awning, which makes them feel as though they have already entered your space, and they may be more likely to open the door and enter your store. However, if you don't have an awning, they may simply browse in your window and, feeling no commitment to your store, continue shopping elsewhere.  

Create Shelter for Customers

The extension of your space does not have to be solely psychological, though. In many areas, you can physically extend your space outside your store by placing a display outside or a comfortable bench for customers to rest on. An awning provides shade for your customers and your merchandise, making your storefront a more comfortable place to shop.

Higher Visual Impact Without Using Up Your Allotted Signage Limit

In many cities, the amount and type of signage you are allowed to display in front of your store is tightly regulated. For example, you may only be allowed a certain number of square feet as signage, you may have to utilize approved colors and materials, and you may have to limit the amount of information you display on a sign to your name and logo. In many areas, only the section of your awning that has been printed on counts towards your signing limits. This means that you may be able to use a large awning to draw people's attention towards your store but only print on a small section of the awning, saving your signage space for other areas such as windows. 

Save Money On Heating and Cooling Bills 

Although an awning can be a good method for advertising, its benefits do not end there. According to the American Society of Heating and Air Conditioning Engineers, you may save up to 25% on your energy bills if you install an awning. This is because the awning protects your store from overheating in the summer, especially if they are installed over south or west facing windows and doors. However, you may want to consider a retractable awning that can allow solar gain during the colder winter months. Over time, your awning may pay for itself by saving you money on your energy bills. 

Reduce Glare Near Windows 

Besides protecting your store from being heating by the sun, an awning can also help protect your customers and merchandise from glare. Overtime, merchandise in window displays may fade if the sun shines directly on them. An awning can help keep your merchandise looking new by protecting it from direct sunlight. It will also allow your customers to comfortably browse your shop even when the sun is low in the sky and shining towards your store. 

If you are considering a custom awning for your store, talk to a specialist to determine the best size and style to achieve your goals or visit websites like